Welcome to the city.
We have been struggling with our name.
For a long while, we had no name. We'll figure it out, we told ourselves. One day, it'll just come to us, and we'll know, we agreed. We waited. We read books and blogs and interviews and hoped some sentence or word or turn of phrase in there somewhere would jump out and inspire us and give us the answer. Nothing happened. It's okay, we assured ourselves, we'll know it soon enough. More of nothing.
Crunch time came. We needed a name. Or a placeholder of a name at least. We had an event percolating and needed to introduce ourselves to the world. So we picked a name! And then ditched that name. And then needed a name again. This was the worst.
We got there eventually. Or, we got closer. We're still learning and growing. Welcome to the city.